CHILEAN FONTS IN THE INTERNATIONAL MARKET: TOWARDS THE ESTABLISHMENT OF THE STATE OF ART

Abstract

This project provides a compilation, classification, and examination of diverse sources related to the Chilean fonts that are currently globally commercialized throughout the Internet. This research aims to become a first step in the elaboration of a state of the art of the Chilean font market, and a contribution to the development, understanding and valuation of the discipline in the region. Most of the data in this study was extracted directly from MyFonts, which is today the most important distributor of fonts in the world. The registry was executed between 2011 and 2018, and it compiled records such as the complete list of Chilean fonts available for sale in this platform, their respective designers and foundries, the numbers of font styles of each one and other similar details. In addition, we have incorporated some points of analysis, such as the presence or absence of serifs or the stylistic classification of each alphabet. The results are expressed through tables and graphs that summarize the data and shows the information in an organized and systematic way, so everyone can get to know the dimensions and main characteristics of the “Chilean font market”. Some key details which can be found here are: the intense productive progression of the Chilean fonts in the last three years, the ascending participation of women, the low production of fonts for continuous text or the predominance of the humanist sans style, among others. Finally, it is important to mention that the categories of information that have been created increase constantly, and as they do, data crossing and relationships are established in a way that supports a better understanding of the phenomenon studied. From this research it is possible to extract the opportunity of continuing publishing the progresses.